Lucy Phillips

When I heard Lucy’s brand name, ‘TROVYA‘ (discover in Cornish), I immediately knew this would all be about calmness and enjoyment of life, fulfillment to a certain extent. It is actually a women’s technical jackets brand, although I am really not far away from being right about her concept.

Just as most of the projects, hers is engaged with helping people avoid stress (wonder why) but this time through exploring nature. Her actual concept is bringing more style and sustainability to women’s technical jackets.

Exploring her three design cues – attachment, simplicity and fulfillment, I can almost sense the atmosphere she tries to recreate – feeling safe, tranquil,close to nature, comfortable with yourself and with the clothes you are wearing, fulfilled by personal achievements.

Inspired by brands,  such as Stutterheim, Rains and Ember, she is certain of what she wants from her garments – to be light and relaxed, just like the way they make you feel.