H&M Move SS24
Two new drops have been released from H&M Move Outdoor department and for us at Grand Studio, it has, once again, been a real pleasure to design and develop them, together with the H&M team.
Tag: Body
AWE
I’m on the plane from Bogotà to Zurich, enjoying the 14 hours completely to myself – I’m not responsible for anything and nobody can even reach me by ‘cell’, as Rocky Flintstone would say.
/Instructions/
After bringing my designs to life, the time has definitely come to put some instructions in the pack.
The Kids Move from Room 402
Once making sure that the cover (mood board) is right and sound, I decided to dive a bit deeper and get going with the wording (illustrations and range plans).
Illusion
Creating illustrations for the tennis collection started as something I thought I had to just get done, but in fact, the whole process evolved into something extremely inspiring, as my work on this part of the project reflects my concept perfectly.
J Wears It
Somehow in the industry, we always end up designing for tall slim people, who would just walk around in our garments, looking fabulous. As for this project, authenticity is most important, I am not aiming to find a person, who would look good in my clothes, …
Make Them Work
After a long Friday morning workshop on product testing, I finally feel inspired to give my garments a chance to live a real life, full of adventures. To do that, I have to prepare them really carefully, as if raising a child.
American Oxygen
Finally facing the decision to design for the four major tournaments, I got on some work around creating a collection, in which each piece would be unique. The garment I am actually making is for the US Open and is inspired by the clean and sleek style of the event. Continue reading American Oxygen
First steps, clumsy ones
After I couldn’t get my head around the project after the Germany trip, I thought that a thorough research might help me find answers, but what actually happened was I found myself not being able to ask the right questions.