Molly Mann

As I went through everything Molly said about her brand, there were a few things that were certainly standing out, forming the main concept.

First of all, there is the idea of sustainability, which, I feel, is the subject the whole brand is revolving around. That would include both organic materials, such as bamboo and cotton, and recycled products such as plastic and old garments.

The second aspect I see as really important about her work is trying to introduce yoga to men, who are currently not related to that kind of sports. Molly also believes it is essential to provide men with the opportunity to express themselves through eco friendly garments (as she feels there is currently a gap in the market when it comes to eco friendly yoga for men).

Apart from being conscious about the materials she uses, which is actually one of her design cues, she also pays close attention to functionality and comfort, combining all of this with really simplistic designs.

Having said all of that, I actually see Molly as a crafts person, taken the fact that she likes designing on paper, prefers film photography and drawing to anything digital, and very importantly, relies on natural materials, so I see that as a really interesting and defining part of her identity as a designer.

Introducing yoga to men might be a hard and risky objective, as their nature is more energetic in general, however I really like the idea of trying to make a change outside the world of sportswear as well. Her target customer is male students aged 15 to 35, which I believe is age more suitable for playing soccer and basketball, as men seem to calm down later on in their lives (my dad did at the age of 50 🙂 ), so in that respect not every gap in the market should be filled. However, environments change and I believe that  the overwhelmingly busy life today could possibly lead more people (both male and female) to do yoga.