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Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Two – Determinants of Consumer Satisfaction

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Two – Determinants of Consumer Satisfaction

Chapter Two   Determinants of Consumer Satisfaction       The second chapter explores the relation between determinants and expectations of purchasing and how it influences consumer satisfaction. To best describe the changes occurring in recent years, it draws a parallel between past and present 

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Three – Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Three – Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’

Chapter Three   Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’       In chapter three I am going to analyse the poor retail practices succeeding the theory of ‘race to the bottom’, as well as current retail solutions tackling consumerist 

IWMT

IWMT

Lately I’ve been writing a dissertation on consumer satisfaction and all the processes that lead us to and inform making a purchase.

Reading tones of journals and papers on emotionally durable design, sustainable relationships between consumers and products and demand for goods-signifiers for our beliefs, I got to think about all the objects I possess. Over the last three years, I have only kept what I can fit into my suitcase, most of the time in my backpack, which allows me to build strong relationships based on memories with all of my possessions. Continue reading IWMT

Is Wool an Enemy of Batman?

Is Wool an Enemy of Batman?

As the days are getting cold and snuggly down here, in London, it’s the time for me to put on my favourite sweater again – a red woollen jumper that belonged to my father when he was my age, and I stole from him going 

SYMBIOSIS

SYMBIOSIS

The first time I ever saw hip hop music and fashion as one was earlier this year when I was writing an university essay on hip hop and garage. Quite honestly, I chose the subject just because I had missed the deadline to properly think 

Sit Back and Enjoy the Lines

Sit Back and Enjoy the Lines

Looking at this project’s final outcome in action is one of the best experiences one can imagine. For the last month, I have been able to be part of and witness two major events in my creative work – the amazing game between Emma Smith and Joshua Squires in our final outfits, and the presentation of the whole tennis collection in front of the Adidas team.

Seeing your work create such a reaction and participating in the whole process from the very beginning to the end, getting to know so many people, and acquiring so many skills meanwhile is something invaluable, therefore it has definitely had a huge impact on me as a designer.

With nothing more to say, I am leaving everyone enjoy the wonderful video that Chris Chalton created for me and Elitsa to show how it all works on the court.

Imaginary World

Imaginary World

When the Alice in Wonderland movie came out, I was really skeptical about the way Tim Burton would convey the concept of being lost in an imaginary world that was so key to my childhood. And if it wasn’t done right, it would definitely ruin the entire 

/Instructions/

/Instructions/

After bringing my designs to life, the time has definitely come to put some instructions in the pack.

The Kids Move from Room 402

The Kids Move from Room 402

Once making sure that the cover (mood board) is right and sound, I decided to dive a bit deeper and get going with the wording (illustrations and range plans). Continue reading The Kids Move from Room 402

Doodles

Doodles

Redecorating my imaginary world again!