Tag: Research

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Two – Determinants of Consumer Satisfaction

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Two – Determinants of Consumer Satisfaction

Chapter Two   Determinants of Consumer Satisfaction       The second chapter explores the relation between determinants and expectations of purchasing and how it influences consumer satisfaction. To best describe the changes occurring in recent years, it draws a parallel between past and present…

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Three – Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Three – Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’

Chapter Three   Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’       In chapter three I am going to analyse the poor retail practices succeeding the theory of ‘race to the bottom’, as well as current retail solutions tackling consumerist…

Spring brings new leafs

Spring brings new leafs

As I slightly altered small details of my concept in the course of the project, changing the initial mood board is a natural process. Continue reading Spring brings new leafs

Blurry English Boys and Arnold

Blurry English Boys and Arnold

After a few chocolate bars, a whole chocolate donkey cake, and my mate’s chocolate dessert, fueled by sugar, I was finally ready to start with my designs for the other three major tournaments – Wimbledon, Australian Open, and French Open.

American Oxygen

American Oxygen

  Finally facing the decision to design for the four major tournaments, I got on some work around creating a collection, in which each piece would be unique. The garment I am actually making is for the US Open and is inspired by the clean and…

Leaf computers aside

Leaf computers aside

I was long ago sure that I want to use my prints for the whole tennis collection, but using already existing prints sounds like a bad idea, given the concept that everything has to be really personal. The main purpose is to create a print that is both unique and relevant to the sport based on a fresh idea that would bring something new to the classic tennis look. Continue reading Leaf computers aside

Slow ways of fast learning

Slow ways of fast learning

As I got more and more into tennis, I decided I really had to pay close attention to every single movement the players performed. That would help me be more informed and conscious when facing design choices. Turns out it was not only really helpful…

First steps, clumsy ones

First steps, clumsy ones

After I couldn’t get my head around the project after the Germany trip, I thought that a thorough research might help me find answers, but what actually happened was I found myself not being able to ask the right questions.

Heroes Designing Heroes

Heroes Designing Heroes

 

On a regular evening in the student bar, I found myself in what seemed to be just another heated discussion with one of my best friends. We had just came back from a movie club night, discussing Tarantino’s ‘Pulp Fiction’. As an actor, he seemed to know what he was talking about– I admired his ability to understand characters in depth. Continue reading Heroes Designing Heroes

Another relationship in Falmouth

Another relationship in Falmouth

A few weeks ago I was given a project on designing for a brand. Well, apparently, creating objects you love is a bit harder when you have to consider how other people/brands might feel about it. I chose to design for Christopher Kane, hoping I…