Tag: Future

Electro-osmosis in Performance Wear

Electro-osmosis in Performance Wear

Wearable technology has been around for what seems to be an eternity of helping us to be better, faster, healthier, stronger.

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Three – Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’

Is Consumer Satisfaction Getting out of Reach? /Dissertation/ Chapter Three – Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’

Chapter Three   Retail Solutions for Consumer Dissatisfaction and ‘The Great American Apparel Diet’       In chapter three I am going to analyse the poor retail practices succeeding the theory of ‘race to the bottom’, as well as current retail solutions tackling consumerist…

SYMBIOSIS

SYMBIOSIS

The first time I ever saw hip hop music and fashion as one was earlier this year when I was writing an university essay on hip hop and garage. Quite honestly, I chose the subject just because I had missed the deadline to properly think about a theme for my end of the year essay and there was nothing much I could imagine researching for weeks. At that particular time I was really into this kind of music and let a book in the library find me so that I could accidentally start this adventureContinue reading SYMBIOSIS

First steps, clumsy ones

First steps, clumsy ones

After I couldn’t get my head around the project after the Germany trip, I thought that a thorough research might help me find answers, but what actually happened was I found myself not being able to ask the right questions.

Heroes Designing Heroes

Heroes Designing Heroes

  On a regular evening in the student bar, I found myself in what seemed to be just another heated discussion with one of my best friends. We had just came back from a movie club night, discussing Tarantino’s ‘Pulp Fiction’. As an actor, he…

Another relationship in Falmouth

Another relationship in Falmouth

A few weeks ago I was given a project on designing for a brand. Well, apparently, creating objects you love is a bit harder when you have to consider how other people/brands might feel about it. I chose to design for Christopher Kane, hoping I wouldn’t turn out to be the third wheel in this complicated relationship.

When I dived into my big Christopher Kane research, I couldn’t help but notice that although visually very similar, our approach to designing was significantly differing in terms of target customer and purpose. First obstacle.

Then I found these two beautiful collections – the Space Collection and the Outsider Art one. That was a place to start. Eventually, researching into materials and colours, I found that the contrast was a leading theme – contrast when it comes to fabrics (heavyweight and lightweight, rough and smooth), tones (earthy, natural and bright or even neon ones), layering, silhouettes (baggy and soft, and sharp ). There was a lot happening and I liked it.

Later on I found the one thing that amazed me, the sparkle, I thought. This really impressive journey back and forth in time – eclectic pie dough made of this futuristic space feeling and vintage colours, distorted images, abstract shapes with a hint of the past. The whole atmosphere of his work was suddenly making me feel like in a dream. So that was it – dreams, imagination. I had to adapt my product to people’s imagination, so that it would only be real for them, and always in a different way.

I then decided to explore how the colours and textures I had chosen would work on people’s five senses (as this is actually one of my design cues). I asked people what these fabrics felt like, what they smelled like, if they liked the sound of the moving texture, what taste they associated the colours and the structure with. Of course, I couldn’t help but include my own experience in the whole thing. After all, I am a really personal… person.

Having all the answers now, I started designing. Throughout the time I spent doing this, I did  l o a d s  of drawings, filled the recycling paper bag with torn paper, tried to listen to Christmas music, felt it was a bit too early, used up a few pencils and a felt tip pen, ate lots of chocolate, met a few new people in the library IT Centre (my new home, where I walk around in my Christmas socks).

The prints I created are individual for every item of the collection. The one I used on the backpack, in particular, is actually a drawing of a person I had just met in the library (after accidentally being racist by reading my friend’s joke on messenger aloud). After applying some Illustrator tools it no longer looked like the person from the library, but then I thought it would always be that for me. So, maybe it could be something different for others who use it – another way to make the backpack their own.

When it comes to the functional side of it though, I created two really nice cushions that look a bit like decoration but I definitely have to pay them the respect they deserve because they are a really important feature of my work. I start with the older one (the one I created first). So that is basically the laptop compartment – softer on the inside and harder on the outside (like Lindt chocolates) for better protection for your favourite device. The other cushion is attached to the front with some Velcro so you could easily turn it from decoration to a pillow when you are on the plane or the train. Both of the cushions are made of stuffed polyester with print and embroidery on it.

If you are like me and always lose your keys, or the coins you saved for chocolate later, you can definitely find the front pocket useful – it is designed to hold little things like that and besides, it is aesthetically really pleasing with the white vinyl decoration on it. There is also an easy access side pocket which is made of lightweight nylon and therefore doesn’t change the silhouette of the backpack.

One of my favourite features are the straps – made of neoprene foam and stuffed nylon. They turned out extremely comfortable. You can even look inside and see the foam through the white polyester net.

The backpack is made of waterproof materials and there is no stitching on the outside. Waterproof tape is reinforced both on the inside and the outside for extra durability, so you don’t need to worry about the fabric or the seams wearing out. What is more, if it is raining, you can fasten the front part of the rucksack to prevent water damage of the content.

Hmm… going through the whole project was quite refreshing. Hope this love triangle works better that the relationships in Falmouth.

 

 

Lucy Phillips

Lucy Phillips

When I heard Lucy’s brand name, ‘TROVYA‘ (discover in Cornish), I immediately knew this would all be about calmness and enjoyment of life, fulfillment to a certain extent.

Molly Mann

Molly Mann

  As I went through everything Molly said about her brand, there were a few things that were certainly standing out, forming the main concept.

Izzy Lewis

Izzy Lewis

The story which Izzy has based her brand on moved me a little and I hope what I write is not too sentimental because it is project work after all.  Continue reading Izzy Lewis

Lotty Gunning

Lotty Gunning

I decided my first interview post  to be about Lotty Gunning, as she was the first person I spoke to about their brand, although not the first person I interviewed.