Month: October 2017

Oliver McKenzie

Oliver McKenzie

Ape-Oli seemed to me to be really different as a brand because of its dedication to team sport and unity. With the statement Ubi concordia, ibi victoria.

Lucy Phillips

Lucy Phillips

When I heard Lucy’s brand name, ‘TROVYA‘ (discover in Cornish), I immediately knew this would all be about calmness and enjoyment of life, fulfillment to a certain extent.

Emily Wild

Emily Wild

Going through Emily’s idea, I realize she is trying to fill a gap in the market that is not as easy to fill as it sounds. Continue reading Emily Wild

Mel Akinden

Mel Akinden

The next person’s product is just the perfect thing to get after the end of this project. Melissa’s idea basically revolves around helping female students in Falmouth feel more relaxed and and less concerned about daily tasks and university. Actually sounds like an amazing idea…

Izzie Crew

Izzie Crew

Someone who I noticed to have taken their brand to a really personal level is Izzie Crew. She relies entirely on her own experience and her own beliefs, which I think makes her product so special.

Molly Mann

Molly Mann

 

As I went through everything Molly said about her brand, there were a few things that were certainly standing out, forming the main concept. Continue reading Molly Mann

Izzy Lewis

Izzy Lewis

The story which Izzy has based her brand on moved me a little and I hope what I write is not too sentimental because it is project work after all. 

Lotty Gunning

Lotty Gunning

I decided my first interview post  to be about Lotty Gunning, as she was the first person I spoke to about their brand, although not the first person I interviewed.

Your mom’s fridge

Your mom’s fridge

‘I definitely need a nicer backpack’, I am telling myself while I am trying to squeeze a pack of green apples, avocado and jaffa cakes between my notebook, scetchbook and computer glasses. As I walk out from Lidl I start thinking about my personal experience with clothes and how I feel about wearing different pieces. Continue reading Your mom’s fridge

Techniques for Design Thinking

Techniques for Design Thinking

    Today we had a tutorial on Design Thinking that really inspired me and made me question who I actually am as a designer. After a few afternoons with tea and James Morrison music, and sportswear-american football-chocolate talks with my housemates, I finally came…